A great example of why cutting costs can do you more damage than it’s worth.
Filed under: Customer Service, marketing, sales, Sales Support, Uncategorized | 2 Comments »
Using a cheap off shore call center can have some interesting results.
Posted on February 16, 2008 by marketingcasestudies
Lead Qualification – Inbound/Outbound – Global Fortune 500 company
Posted on February 2, 2008 by marketingcasestudies
Background; Fortune company generating a significant quantity of inquiries from their website. (Some phone inquiries were generated as well.) Many of the web inquiries generated are invalid and not true inquiries. Sales Force was unable to qualify and quantify most of the inquiries and since most turned out to not be valid did not put [...]
Filed under: b2b, lead qualification, marketing, sales, Sales Support | Leave a Comment »
